You are weirdly offbase. Their most popular product, the Versa, is a connected smartwatch. It is absolutely about the brand. Fitbit sells like hotcakes despite

You are weirdly offbase. Their most popular product, the Versa, is a connected smartwatch. It is absolutely about the brand. Fitbit sells like hotcakes despite that their product is remarkably bad compared to others. (The versa is rather badly rated.) The story here is Google buying them, throwing WearOS on them/a google watch with Fitbit branding, and EOLing the entire Fitbit lineup.