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You mention SEO efforts but looks like you are making a standard error of keeping your blog on a seperate subdomain that throws away all the backlinks karma fro
by pawurb 7y ago
You mention SEO efforts but looks like you are making a standard error of keeping your blog on a seperate subdomain that throws away all the backlinks karma from making it to the front of HN. You can check out this post for more details https://pawelurbanek.com/simple-seo-mistake https://pawelurbanek.com/simple-seo-mistake
- alexmingoia 7y agoGoogle themselves has stated they treat content at subdomains and root domains equally, with the exclusion of link farming via subdomains: https://www.seroundtable.com/google-treat-subdomains-vs-subdirectories-22485.html https://www.seroundtable.com/google-treat-subdomains-vs-subd... If a subdomain blog has high ranking from backlinks, it’s not really a problem that this doesn’t transfer to the root domain. The visitor gets the content they want and the visitor is also exposed to the company/product that owns the blog. For example, if I land on Stripe’s blog and I’m interested in a credit card processor, there’s a high likelyhood I will also visit their main site, and I will be more qualified since they’ve already provided value from the blog post. Search engines rank pages, not domains. Search results aren’t a list of domains, they are a list of pages. The domain is only one factor in the page’s rank. Whether a blog lives at a subdomain or root domain, the root domain will not rank higher than the blog post for keywords backlinked to that post. "Make good content others want to link to" is not something automated SEO testing and SEO consultants can sell, unlike "You have a subdomain blog, please move it to /blog for better SEO points."
- methyl 7y ago> Search engines rank pages, not domains. Search results aren’t a list of domains, they are a list of pages. The domain is only one factor in the page’s rank. Whether a blog lives at a subdomain or root domain, the root domain will not rank higher than the blog post for keywords backlinked to that post. The problem is when you want to rank both your content on the blog AND some dedicated landing pages. Keeping blog separate will make it harder to get the juice passed to your landings.
- alexmingoia 7y agoGoogle has claimed otherwise, as linked in my post. The assertion that sub domains don’t contribute to domain authority is not backed by facts or authoritative evidence.
- pawurb 7y agoSEO authority of a domain is an important ranking factor. It's much harder to attract backlinks to commercial intent landing than to a well-crafted content marketing blog posts.
- alexmingoia 7y agoSub domains can contribute to domain authority.
- pawurb 7y agoOnly indirectly via traffic, but authority itself is not passed to the root domain.
- alexmingoia 7y agoAccording to what? According to who?
- 9HZZRfNlpR 7y agoGoogle states a lot of things, especially about ranking. The common knowledge is to keep them on the same domain, people have tested these things a lot. Google absolutely don't rank things the same on subdomain, heck subdomain is even s different site on webmaster tools.
- thomasthelliez 7y agoThanks for the tip, I didn't know that subdomains could affect backlinks effect. I am still learning everyday and am enjoying it.