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I actually think the OP is right, but not for the example they listed and not in a way that I directly care about or that impacts me (but would be better for Am
by LoveKebabble 7y ago
I actually think the OP is right, but not for the example they listed and not in a way that I directly care about or that impacts me (but would be better for Amazon).
The fact that Amazon is also a retail shopping site / now owns whole foods causes a lot of high end/large retail giants to NOT use AWS and actively have in their contracts that they will not do business with a company if AWS is their cloud provider.
There are exceptions, like if you stand up infrastructure specifically for the retail client that's against using AWS in another cloud instance (And I'm sure there are other exceptions out there).
But this is something that negatively impacts Amazon / AWS. I think ultimately though that's a business decision that they are welcome to make for themselves and I don't think really impacts the end AWS user.
- scarface74 7y agoAnd yet Netflix is AWS’s largest customer even though Amazon has Prime Video. On another note, look how Apple both competes with Samsung and use Samsung parts for iPhones. The industry is all about co- optition
- noirbot 7y agoBut is Netflix an example of a company that's happy to be paying Amazon whatever they're paying them? I don't know the exact chronology, but I think Netflix pre-dates Amazon being in the Media business much, if at all? Netflix also don't really have an option, outside of building their own cloud, since Microsoft and Google also have video streaming. It's a little different if you're a Sears or Walmart, and you're not directly competing with the other providers. Same with Apple and Samsung. Sometimes you're stuck buying from competition because they're the only people making the thing you need. It doesn't mean you're happy about it or wouldn't jump ship if possible.
- scarface74 7y agoNetflix did build their own data center. They decided to get out of that business because that wasn’t their core competency. https://www.se-radio.net/2014/12/episode-216-adrian-cockcroft-on-the-modern-cloud-based-platform/ https://www.se-radio.net/2014/12/episode-216-adrian-cockcrof...
- noirbot 7y agoSure, but that doesn't really change the point. If you decide that cloud is where you have to go, Netflix doesn't have an option that's not competing with them, really. Doesn't mean they love bankrolling Amazon.
- LoveKebabble 7y agoYeah, I'm not saying that there aren't exceptions. But if you want to do business with Walmart or Target, unless you're a major player, you can expect them to have a requirement of not using AWS. Just noting what I've seen from projects that I've actively worked on first hand. (Also Walmart and Target are far from the only ones that do this, just using them as examples.)