His response is priceless: "As to overpricing, the start-up of a new product makes it more expensive than it will be later. The more we can produce, the lower

His response is priceless: "As to overpricing, the start-up of a new product makes it more expensive than it will be later. The more we can produce, the lower the price will get" "As soon as we can lower prices, we do. It’s true that our computers are less expensive today than they were a few years ago, or even last year. But that’s also true of the IBM PC. Our goal is to get computers out to tens of millions of people, and the cheaper we can make them, the easier it’s going to be to do that. I’d love it if Macintosh cost $1000."