I generally dislike online ads and block them aggressively, but there is one case where I tolerate (and even enjoy) them: podcast ads. Among the podcasts I list

I generally dislike online ads and block them aggressively, but there is one case where I tolerate (and even enjoy) them: podcast ads. Among the podcasts I listen to, their ads fit the context of the show, and the producers sometimes add their own entertaining twists to them (see: Reply All). This effort and editorial control make me feel respected as a consumer. The advertisers and producers have skin in the game in terms of their reputation. It’s also nice that this format doesn’t really allow for individual behavioral tracking.