I don't mind if they win as long as I do as well. Relationship between consumers and business don't have to be adversarial : I'm glad to pay for a product that

I don't mind if they win as long as I do as well. Relationship between consumers and business don't have to be adversarial : I'm glad to pay for a product that I consider worth it, and having the choice to pay with money instead of brain time with ads is a clear positive to me.