3 ms·
> Instead of psyops The 'psyops' was related to Cambridge Analytica using hyper-targeted messages to affect the outcome of elections; see the "Do So" campaign
by gwd 7y ago
> Instead of psyops
The 'psyops' was related to Cambridge Analytica using hyper-targeted messages to affect the outcome of elections; see the "Do So" campaign designed to decrease Black voter turnout in Trinidad and Tobogo [1].
As I said, I don't mind finding out about cool things to buy. I definitely don't want to be sucked into misunderstanding and hating people, or being fooled into acting against my own interests.
[1] https://advox.globalvoices.org/2019/08/06/netflixs-the-great-hack-highlights-cambridge-analyticas-role-in-trinidad-tobago-elections/ https://advox.globalvoices.org/2019/08/06/netflixs-the-great...
- bertil 7y agoNot ‘hyper-targeted’. Cambridge Analytica never did that. The (non-technical) salespeople kept saying they were to impress (non-technical) campaign managers but there wasn’t anything like that. The “Do so” is a far better example of what they really did: develop a talent for race-based dog-whistle type messaging that _anyone_ could see but where one group would respond differently. The main differentiator that Cambridge Analytica would introduce was Social media vs. traditional press to split messaging by age-group. They tried to improve it using magazine subscription and car brand (from credit reports) but it wasn’t much better than using party registration datasets.