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> if you advertise at me without my permission, then I will remember your name and NEVER consider buying your product. Unfortunately it seems that their tacti
by rabidrat 7y ago
> if you advertise at me without my permission, then I will remember your name and NEVER consider buying your product.
Unfortunately it seems that their tactics work, because we subconsciously remember their name but then lose track of whether it was a positive or negative association. Plus when "everyone does it", it becomes impossible when actually shopping to reward those who don't do it, because they are indistinguishable from a fly-by-night/fraudulent brand. So everyone continues to advertise in the most obnoxious way possible and the noise floor is permanently raised.
- denton-scratch 7y agoWell, brands came about because merchants were adulterating everything - brick-dust in flour, that kind of nonsense. It was a lemon market - you had to adulterate to compete. A well-known brand was an assurance that "our stuff is OK". So you have to make your brand well-known, otherwise branding doesn't help. I get it. But covering everything in shouty ads isn't that - it's trying to manipulate people. If everyone would adopt my "NEVER consider" policy, the problem would be gone in six months.