For me, the problem is that there are just a few categories of ads, each with their own problems. Video or audio ads (YouTube, popups, Spotify, etc.) - usually

For me, the problem is that there are just a few categories of ads, each with their own problems. Video or audio ads (YouTube, popups, Spotify, etc.) - usually way too loud or too long (hey, listening to Judas Priest? Now check out 30 seconds of Ed Sheeran's new song), and seemingly totally random. Sidebar ads - usually something completely useless at best or outright spammy sometimes ("You're our 5000th customer, click to win!") Feed ads - Twitter, Instagram, other social media. These actually manage to offer things that I care about because they probably have good tracking algorithms. I've found that the few cases where I've actually paid attention to an ad or even, gasp, clicked on it were the feed ads. So, yeah, I hate the first two categories. Of course I do, they're absolutely useless and the first type is also intrusive. The catch is... I dislike the third kind as well. Because it leeches off of my privacy. Damned if you do, damned if you don't.