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This is false dillema created by advertisers. Ads don't have to be targeted to be revelant. Now they are trying to create some magic algorithms to determine us
by garaetjjte 7y ago
This is false dillema created by advertisers. Ads don't have to be targeted to be revelant.
Now they are trying to create some magic algorithms to determine user interests and serve same ads everwhere, independent of current page context (including vacuum cleaner you bought last week, but maybe you need another?). But why they won't do the obvious thing, serving ads revelant to the page they are shown on..?
- Mirioron 7y ago>Ads don't have to be targeted to be revelant. They pretty much do. Non-targeted ads will either require an unreasonable amount of effort to disseminate or they will not be relevant to the vast majority of people that see them. Contacting different sites about a specific topic to show your relevant ads is going to take an incredible amount of work. What's probably even worse is if we get a situation like on YouTube, where it's just the same 5-10 companies buying ads for their products. This means that content creators will advertise NordVPN on their site, even if the product itself is bad, because you only have these few options to choose from.
- dvfjsdhgfv 7y ago> Contacting different sites about a specific topic to show your relevant ads is going to take an incredible amount of work. I see a great opportunity here.
- dvfjsdhgfv 7y agoSimple answer: because they are lazy and they want a cheapest way, and ad giants like Google convinced advertisers this is the only way. Of course it's not, and ad deals with no middlement can be extremely efficient and financially advantageous to both parties. Not to mention they're often adblock-friendly because of being served locally.