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Playboy: That’s what critics charge you with: hooking the enthusiasts with premium prices, then turning around and lowering your prices to catch the rest of the
by pentae 7y ago
Playboy: That’s what critics charge you with: hooking the enthusiasts with premium prices, then turning around and lowering your prices to catch the rest of the market.
Seems like old tricks are the best tricks, eh?
- jcims 7y agoMore like good tricks are timeless. Lots of old tricks are obsolete because information is so easy to access.
- ekianjo 7y agoApple was pretty much always premium though. Way more expensive than equivalent hardware.
- coldtea 7y agoDefine equivalent. Every time I go to find an "equivalent" laptop from a PC vendor I end up in the same ballpark of money, give or take (and often give) $200 or so. As soon as I add the Hi-Dpi screen, 16GB RAM, equally fast SSD, equal GPU, equal CPU, USB-C ports, try to match the size (not some "desktop replacement" monstrosity), and go for a vendor like Lenovo, Dell, Alienware, Razer, etc, it's usually a tie. And usually I'm still getting a worse build quality, a slightly worse display (gamut, etc), and a worse trackpad. At least today though you get a better keyboard with PC vendors.
- ubermonkey 7y agoPrice wasn't the main driver, either. Dealer network mattered a LOT. Lots of kids who grew up away from larger cities ended up with computers from Radio Shack, because they were EVERYWHERE, while Apple or Commodore dealers were harder to find. But I'm still curious, because I don't remember: How did (e.g.) Apple II pricing compare to equivalent-ish, contemporaneous models from Commodore or Tandy?
- dfxm12 7y agoHow did (e.g.) Apple II pricing compare to equivalent-ish, contemporaneous models from Commodore or Tandy? Apple ][: $1,298 Commodore PET: $795 Tandy TRS-80: $600 At these prices, in 1977, only the Apple had color graphics.
- hsitz 7y agoI was one of the young kids (age 15) who saved up and bought a TRS-80 in 1979. Apple IIe was definitely better, but more expensive. PET was a bit of an odd bird, with chiclet square calculator keys and built in small monitor, no real keyboard. Apple II was the only one that was color, and if I recall it had bitmapped graphics with 256 x 192 resolution. TRS-80 had crude 48 x 128 graphics. My school had an Apple II for use by some science students, and I did some fooling around on it. It was definitely much nicer. But TRS-80 was mostly a tool to learn about computers; somehow I scrounged up resources (probably guided by magazines), got a CPU manual, and did some simple Z80 machine language programming, later got an assembler.
- kstenerud 7y agoHis response is priceless: "As to overpricing, the start-up of a new product makes it more expensive than it will be later. The more we can produce, the lower the price will get" "As soon as we can lower prices, we do. It’s true that our computers are less expensive today than they were a few years ago, or even last year. But that’s also true of the IBM PC. Our goal is to get computers out to tens of millions of people, and the cheaper we can make them, the easier it’s going to be to do that. I’d love it if Macintosh cost $1000."
- robohoe 7y agoWow. And to think that his vision has now put a mini computer in the palm of millions of humans. The early competition of iPhone vs Android really sparked a ton of innovation and a culture shift.