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I am rooting for someone to find a way of making ad aversion measurable so that marketeers can finally take it into account.
by LaundroMat 7y ago
I am rooting for someone to find a way of making ad aversion measurable so that marketeers can finally take it into account.
- tyfon 7y agoI often get the feeling that they don't want to know this because it invalidates large parts of their work.
- Nasrudith 7y agoYeah - people look at me like I am crazy when I mention it but the marketing of the /advertiser/ is actually more relevant than the actual conversion rate given fuzzy attribution.
- bertil 7y agoFacebook and Google do that and try to limit showing ads to people who will care enough there’s a chance they’ll click it. Both have x-out options on every ad: feel free to use it, it helps training aversion models.
- tyfon 7y agoThey never have the reason I want, "I hate ads" ;) Maybe they changed that but I gave up on that strategy quite fast.