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Attribution is the problem. Lots of ad spend is a waste of money and, despite the advent of various tracking technologies, advertisers still don't seem to know
by dazc 7y ago
Attribution is the problem. Lots of ad spend is a waste of money and, despite the advent of various tracking technologies, advertisers still don't seem to know which ads are actually bringing in the sales.
This, of course, isn't a problem for the third-parties providing all this tracking because they get their slice regardless.
- buboard 7y agoThis is the gist of the issue. Ad companies sell advertisers tracking and reporting, not real return of investment. I bet an ad agency could beat google by throwing up vast dashboards with tons of nonsense graphs.
- Nasrudith 7y agoThe easiest and arguably best way to do that is coupon or promo codes per advertiser but that involves taking a haircut to the profit per item on top of the nominal ad expenses.
- dazc 7y ago...and a fee for the 99% of sales you already had in the bag before your customer launched his search for a coupon code.