The blame should really be placed on the consumers of coca cola - the consumers are ultimately responsible for this waste. Consumers should probably be taxed fo

The blame should really be placed on the consumers of coca cola - the consumers are ultimately responsible for this waste. Consumers should probably be taxed for buying high-poullution products. These externalities need to be represented somehow in the market place, but they aren't so consumers will just keep buying shit because they can afford it!