> Having a .com shouldn't be a ticket to appropriate a common word and turn it into a brand It isn't. You've got to have a great marketing team, too. Remember

> Having a .com shouldn't be a ticket to appropriate a common word and turn it into a brand It isn't. You've got to have a great marketing team, too. Remember when UPS tried to make "Brown" synonymous with UPS? Having the domain name isn't a prerequisite for that kind of effort.