CEOs can get the market very wrong. Boeing developed the 787 to meet a vision of point-to-point long-range flight using smaller aircraft that could fly out of m

CEOs can get the market very wrong. Boeing developed the 787 to meet a vision of point-to-point long-range flight using smaller aircraft that could fly out of medium-sized airports with high load factors. Airbus bet on hub-and-spoke and developed the A380, which turned out to be a substantial misreading of the future.