There's that old saw about being incapable of understanding when one's salary depends on the misunderstanding, and it applies here. Our profession has helped ma

There's that old saw about being incapable of understanding when one's salary depends on the misunderstanding, and it applies here. Our profession has helped make advertisements markedly worse (which is to say, better, by data-mining the hell out of individuals and aggregates alike and sharpening the psychological tools of attack to points) and markedly more aggressive, but fuck it, let's go shopping. I guess.