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Agree 100%. When this essay first came out I was totally on board and created some excellent hyper-niche products...that were too difficult to find an audience
by orasis 7y ago
Agree 100%. When this essay first came out I was totally on board and created some excellent hyper-niche products...that were too difficult to find an audience for.
After that I went for huge market and everything became SO MUCH easier.
- drchiu 7y agoI’ve noticed this myself. Going niche makes it hard to find the right market fit. Ive found that it’s easier to find users/customers in a broad market and positioning as an option instead.