>No. This is not how anything works, as almost anyone attempting to work in the art world implicitly understands. If there are 7,000 people globally who might b

>No. This is not how anything works, as almost anyone attempting to work in the art world implicitly understands. If there are 7,000 people globally who might be interested in your work, it would take a massive global campaign to find them. Which most people can't afford, especially not for a "this appeals to 7,000 people" idea. It used to be hard to find those 7,000 people but it's now much easier with the internet. Niche forums, long tail Google search, FB groups, local meetup groups, Twitter, etc... Seth Godin talks about showing up every day and share your (niche) ideas. The internet is full of niche topics/interests. It takes time but it's possible. >No, they are the ones most empowered to connect with those thousand true fans. They have resources and global reach. Global brands definitely have the reach but are people really listening. Are those really true fans? If they need to cater to not just those 1,000 but the rest of the 999, 000, the message gets diluted. It's not just about reaching those people but to create resonance with them. >For normal people without those resources, "true fans" generally come from personal connections, in my experience. And even if one gathers up thousands of personal connections, it can be really hard to convince even close friends to be interested in spending their time or money on what you're doing. Go after people who'd like to BOTH give you their attention AND are interested in what you're offering. You can do that on the internet if you keep showing up and provide value to them. That personal relationship can be built on the internet even if you never meet them in person.