Google is busily collecting all the world's money in advertising profits while everyone tells themselves they have an individual immunity. Advertising is gener

Google is busily collecting all the world's money in advertising profits while everyone tells themselves they have an individual immunity. Advertising is generally an attack on subconscious cognitive biases. Cognitive biases are famously nearly undetectable by the user of the brain even if they are aware of the bias, and, just as famously, brain users find themselves fully convinced that the bias must not be present if they cannot detect it. We have all the knowledge to tell us that we are very unlikely to be an exception, that we are almost certainly being personally manipulated by advertising, and yet our experience so powerfully tells us that we are immune that we simply don't believe it.