4 ms·
It's because the mass-market appeal is precisely made up of a lot of personal opinions. There is nothing inbetween. A market is formed by millions upon millions
by martinkallstrom 16y ago
It's because the mass-market appeal is precisely made up of a lot of personal opinions. There is nothing inbetween. A market is formed by millions upon millions of little purchasing decisions, each one commanded by subjective thought. The objectiveness Ebert is trying to will into existance can never be more than an illusion. The market is utterly made out of the subjective. Otherwise, marketing wouldn't work. And $2B Avatar box office sales is an excellent example of the market not caring about what an old wizard holds forth as the objective truth.
- MrScruff 16y agoThe popularity of Avatar tells us little about the long term commercial viability of 3D films. Avatar was the subject of a huge amount of marketing and hype (deserved or not) so there are reasons to think it would have done well regardless. Especially when you consider how the directors previous mainstream effort fared. Also, the box office figures for 3D features are falling. http://www.ft.com/cms/s/0/3ea83ed0-1770-11e0-badd-00144feabdc0.html#axzz1C3Pn4W3x http://www.ft.com/cms/s/0/3ea83ed0-1770-11e0-badd-00144feabd... You're using hand picked data points to argue against the validity of an attempted reasoned argument.
- martinkallstrom 16y agoOk, my mistake. Skip the part about Avatar. My reasoning does not rely upon it.