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Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have
by marcdavis 7y ago
Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have been good to also cover the business use case for a CDP.
- linkerzx 7y agoNoted. This is something I had covered in high level in a previous blog posts: https://medium.com/analytics-and-data/cdp-and-dmp-a-story-of-advertising-platforms-draft-9359162f6713 https://medium.com/analytics-and-data/cdp-and-dmp-a-story-of... But that I might want to cover in more details in the future.