We tell our clients that they will always provide the last mile sales function (actually closing the deal). I say "people will always buy from the heart in the

We tell our clients that they will always provide the last mile sales function (actually closing the deal). I say "people will always buy from the heart in the business over the hired gun outside the business. And the 'heart' is you." If you are hiring for lead gen or biz dev then that's an investment like PPC or SEO...someone inside the building has to convert the sale.