Don’t think of sales as a “funnel” process. Think of it as a process of education and patience. Your job in sales is to get to know the right people at all the

Don’t think of sales as a “funnel” process. Think of it as a process of education and patience. Your job in sales is to get to know the right people at all the customers you want to sell to and to then nurture them patiently until they are ready to buy from you. Big companies can be sold to by tiny startups. Finding the right person is a grind - no easy way about it. Once you’ve found them, it is truly about building the relationship and then letting them guide you through their purchasing process.