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I ran this by a friend who is getting married soon. The following is a blend of her thoughts and mine. I don't mean to be harsh, but there were a lot of issue.

by rprasad 16y ago

I ran this by a friend who is getting married soon. The following is a blend of her thoughts and mine. I don't mean to be harsh, but there were a lot of issue. - The interface and layout is too cluttered/busy. It's difficult to see what's going on. Color pattern is atrocious, and contrast is poor. The fonts are too small. - In the Example Registry, she couldn't figure out how to use it. I can't imagine that anyone in the older generations would be able to figure out how to use it, assuming that they would be able to read it with the tiny font. There is no call to action telling the viewer what they can do with each item. - It's not at all stylish. A wedding registry in part reflects the bride's sense of style, and this would not make the cut for most of the brides-to-be that I know. - What's the value proposition? (Why should someone use this site?) Similar sites already exist from established players, and those associated with stores usually add a discount to items purchased from that store or their partners. Many of the biggest players allow you to import lists from other registries. Furthermore, if you use a wedding planner, absolutely all of this is handled by the planner with minimal fuss. - Why would someone care about automatic syncing, or a support community? What's the point of the mobile app? IOW, why are you making the tech features such a big selling point? - Do you actually sync with the individual stores' registries? If the user has to add each list, then what's the point of using your site? How are you getting around the TOS that some of these registries have? - When you say "Everything in one place" are you referring to the registry only, or to all the wedding stuff? A bride is likely to thing the latter, though you appear to mean the former. If you mean the former, see my first question. - How you do plan on making money? - Are you aware that most brides pick out their registry by going to a store, and using a special bar-code scanner to select the items they want? They do this because the items on their registry are usually carefully chosen, in person, after viewing and handling. How does your site work with this?

bcroesch 16y ago
Thanks for the feedback. I think several of your feedback points are things that we need to clarify to users, because we feel like there is definitely a significant value proposition to users. For example: -Managing multiple registries at multiple stores is a pain. Automatic sync helps alleviate that headache. -We allow people to add any item on the web or with a barcode. Now you can register for a random item at a random store without having to set up a whole registry there (if they even offer the option). -We do price comparisons on each product. Other players just aggregate your registries, but don't detect that you might have the same exact mixer at Target and Bed Bath & Beyond. This way, we can show guests where the mixer is the cheapest -- you don't care where it comes from. As far as making money, we use affiliate links for any product at stores with affiliate programs. Fortunately, Amazon tends to be cheapest for most products and has a good affiliate program. Thanks again for the feedback.

by rprasad 16y ago

bcroesch 16y ago

Thanks for the feedback. I think several of your feedback points are things that we need to clarify to users, because we feel like there is definitely a significant value proposition to users. For example: -Managing multiple registries at multiple stores is a pain. Automatic sync helps alleviate that headache. -We allow people to add any item on the web or with a barcode. Now you can register for a random item at a random store without having to set up a whole registry there (if they even offer the option). -We do price comparisons on each product. Other players just aggregate your registries, but don't detect that you might have the same exact mixer at Target and Bed Bath & Beyond. This way, we can show guests where the mixer is the cheapest -- you don't care where it comes from. As far as making money, we use affiliate links for any product at stores with affiliate programs. Fortunately, Amazon tends to be cheapest for most products and has a good affiliate program. Thanks again for the feedback.