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Wish I could offer more votes. Having the right sales (not marketing) person can be the difference between success and something else. The right sales person

• Lordarminius 7y ago
  Just curious because I've come across differing definitions of this. How would you define the differentiate between sales and marketing ?
  • Jorge1o1 7y ago
    The way I was taught is that Marketing is really about communicating the value that your product creates for the customer, and then capturing the company’s portion of that value created. Some textbooks call this Dual Value Creation. Sales is a part of marketing, in the theory, and they actually do a bit of both, communicating and capturing value. Communicating when they talk to prospects, capturing when they close deals. The typical responsibility of Sales is to guide prospects/customers through the “sales funnel” or if you want to be really snazzy, the McKinsey “consumer decision journey.” Actively pushing new clients closer and closer to a deal, cross-selling and upselling current clients, etc. But you wouldn’t expect salespeople to be writing advertising copy or making webpages, that’s the job of the broader marketing team
  • Lordarminius 7y ago
    Correction : * How would you differentiate between sales and marketing