The attacker's goal isn't to have the spam sites outrank his. The goal is to have his lower ranked, I assume so that when people search about polygraphs, they s

The attacker's goal isn't to have the spam sites outrank his. The goal is to have his lower ranked, I assume so that when people search about polygraphs, they see top-ranked sites that are pro-polygraph instead of anti-polygraph. The attackers seem to have achieved that goal.