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> The question didn't ask for an example where attack advertising directly led to growth. I think that's an awfully pedantic interpretation of the original que

• jasonlotito 16y ago
  > I think that's an awfully pedantic interpretation of the original question Nevertheless, that's the question. It's a simple question, and a better one then what you imply it is. "Can you give some examples of companies that have successfully smeared a market leader with FUD and ended up ahead as a direct result of that smear campaign" is a loaded question. Rather, the question as asked is simple: Despite having a smear campaign, have companies succeeded? Are their success stories? Yes, yes there is. There are countless success stories of companies and organizations directly attacking their competitor and being successful, if not market leaders. Apple is just one example.