The only way to make people care about fuel economy is if it hits them in the pocketbook, like a few years ago when gas was above $4/gallon. Unfortunately gas

The only way to make people care about fuel economy is if it hits them in the pocketbook, like a few years ago when gas was above $4/gallon. Unfortunately gas taxes to force the price that high under current circumstances are terribly regressive and politically suicidal in all but the most secure jurisdictions.