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Well, RE: samples or surveys, users don't fill them out very often, which is why ad networks and information providers drop a cookie whenever they manage to fin
by jbooth 16y ago
Well, RE: samples or surveys, users don't fill them out very often, which is why ad networks and information providers drop a cookie whenever they manage to find that out about someone for later recall. If you're just some blog, no way people are filling that out on your site.. so you get a deal with a tracking ad company that combines your traffic with data to make it more valuable than just run-of-the-network generic traffic.
- jacquesm 16y agoThe samples and surveys I'm referring to are paid for by the media company, typically conducted by third parties with some credibility in the field. Plenty of people are on a 'panel' of this kind, they periodically fill out surveys about the brands they consume, the tv programmes they watch and sites they visit. And yes, that's geared towards the larger content producers, it would take some doing to get similar metrics for smaller companies and blogs, but I can imagine that you could create a series of 'verticals' that would form the aggregate of a whole series of blogs and blogs could then be categorized as being part of a vertical to be included in the surveys in a statistically relevant manner. So it's not a survey that suddenly pops up on the site (though that's been done, the quality of those is typically not as good).