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We all know their their stock has been doing well this year, but anecdotally (yes, I know, an extremely unreliable metric) it seems that there has been no rebou

by jzl 7y ago

We all know their their stock has been doing well this year, but anecdotally (yes, I know, an extremely unreliable metric) it seems that there has been no rebound in usage or coolness factor. I don't hear anyone saying "I've been going back to Snapchat more", neither among personal acquaintances nor on social media or other public channels. Has anyone? Is their recent growth/rebound limited to any particular demographic or geographical area? Are they just quietly killing it? Are advertisers really being drawn back?

markus92 7y ago
From what I can see in my social circle, after they fixed that horrendous interface update, usage has gone up. This is compounded by people becoming more aware of their social media presence on Instagram. Stories is only part alternative. It's also very popular for group chats, for which Instagram has no alternative and WhatsApp doesn't have the perceived privacy that Snapchat has. Unfortunately I don't have any numbers to back this, just my perception.