I think you're mixing up "objective" with shared lived experience / perspective / values. "Subjective" doesn't necessarily mean "highly varied" on a per-indivi

I think you're mixing up "objective" with shared lived experience / perspective / values. "Subjective" doesn't necessarily mean "highly varied" on a per-individual level. Mass appeal is about a group of people sharing perspective as a result of a common societal context. Talk about being disrespectful to design as a profession: the psychology and context that informs such subjective views is a big part of design. Saying it's objective reduces something of deep complexity to a set of simplistic rules that can be blindly followed by anyone.