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> "I want every other free email provider out of business right asap. Lose money on it, I don't care, just make us the best!" Every single large company I've w

• com2kid 7y ago
  > Every single large company I've worked at has had mandatory training classes where lawyers explain why you never, ever say or send e-mail with anything like that. Yup, I went through the same training. > as part of a discovery effort from the FTC or state attorneys generals investigating abuse of Monopoly power.... well, it would be bad. It depends though, losing money to acquire customers is sometimes OK, sometimes not. How many years did Google lose money on Youtube? Sometimes making the best technology requires going in heads first, not worrying about profit, and deciding that if you make the best product, you will eventually find a way to make some money. After all, Google had no problem monetizing Gmail, and it doesn't take a genius to think "hey, storage prices keep dropping, offer users a gig now and we may lose money, but that'll stop as prices for storage keep going down." It isn't like Yahoo in their heyday couldn't have made the same decision. Also, I never suggested sending that in an email! But telling the team that they need to make a product so much better that the competition has 0 hope? Well now the team has a mission statement, and one that they can go use to attitude adjust anyone who is too complacent with the status quo. If some executive wanted to start threatening data center providers or cut off network peering agreements, yup, line way too far. But if someone wants to make a REALLY damn good product, to the point that it is so good by the time everyone else catches up it is too late, well, more power to them. The desire to achieve market dominance by making an insanely better product is often the means by which technology progresses.
  • tytso 7y ago
    Many startups lose money when they are first started; and a new product may very well be losing money until it reaches a certain scale. That's not the problem. The question is what's the motivation. If the motivation is to predatory pricing, where you are deliberately holding the price below the marginal cost per unit in order to drive the competition out of business, you'll find that the FTC frowns on such behavior. This is why it's so bad to say anthing like, "I want to drive the competition out of business", or "I want to dominate the market". Even if you don't send it in e-mail, suppose you say it at a department meeting, and someone takes a video of it? Now if they ever get disgruntled, they can take that video to the FTC, and now you're in a heap of trouble. There are plenty of other ways of motivating a team than trash-talking the competition. If you have a team where the only way to really motivate them is to curse and use that kind of war-like language, I'd argue that such a company has a massive culture problem, and it's certainly not a company I would ever want to work at. Not because I think the stock is at risk of pluging after the FTC announces a anti-trust investigation (although that would be a real risk), but because I'd find such an atmosphere positively toxic. It's something I'd expect of the Uber "bro" culture, and no, I'd never want to work there.
    • com2kid 7y ago
      > If the motivation is to predatory pricing, where you are deliberately holding the price below the marginal cost per unit in order to drive the competition out of business, you'll find that the FTC frowns on such behavior. Of course, but it is constantly debated line. To go back to Email, "we'll be losing money until the price for storage drops" is that predatory? "We're losing money because we haven't ramped up our partner ad program yet." Predatory? There are many cases where a large pile of cash can help establish a business, and help create a higher quality user experience and a better product, precisely because there is the chance to not turn a profit money for awhile. > but because I'd find such an atmosphere positively toxic. It's something I'd expect of the Uber "bro" culture, and no, I'd never want to work there. I never encountered the Uber bro culture, but I have been lucky enough to work at teams where we wanted to do better than everyone else and where that was our mission day in and day out. Part of that was looking at the competition and seeing how badly they were shafting users on price, and getting angry about it and funneling that anger into making a better product. > This is why it's so bad to say anthing like, "I want to drive the competition out of business" The goal is always to make a product so good that there is no possible competition, and that is of course perfectly legal to do, just so long as the competition is driven out of business solely because of consumer's making a free choice as to which product they want to buy. > they can take that video to the FTC, and now you're in a heap of trouble. My understanding is that the trouble only comes if the company has actually done something illegal. If the CEO says they want to dominate the market, and someone in sales goes and starts bribing people, huge problem. If the CEO says they want to dominate the market and the supply chain and engineering teams find a way to shave 30% off the product's price, or the software engineers and designers work together to make the product 10x more usable than anything else on the market, then there isn't a problem. The issue that comes up of course is that if the CEO does say anything that might be seen as encouraging someone to win at "any cost", and any single employee takes those steps, then yeah, obvious legal problems. But the overall fact is, in competitive winner-takes-all markets, the goal has to be winning big, and everyone needs to be aligned behind that goal, and everyone on the team has to believe in that goal.