4 ms·
Lessons from Research into Buttons
- cosmodisk 7y agoJust this week had a meeting discussing strategies on how to reduce the number of duplicate leads on the CRM system. The meeting ended up with a discovery,that the lead capture form on the website submits multiple records if pressed too quickly. I couldn't count the number of meetings and discussion on lead gen we had.Knowing now that this button renders most of the stats on leads to rubbish,makes me quite sad...
- extra88 7y agoWe had a form that was really slow to go through; we couldn't do anything about speeding it up because of where the submission went so we added a little JavaScript to disable the button after the first press.
- cosmodisk 7y agoWhile I'm not in charge of the website dev in the company, that was the very first thing thst came to my mind.
- extra88 7y agoOriginally published at The Conversation, where you don't have to push a button to dismiss an ad to read the actual article. https://theconversation.com/i-studied-buttons-for-7-years-and-learned-these-5-lessons-about-how-and-why-people-push-them-110084 https://theconversation.com/i-studied-buttons-for-7-years-an...
- dang 7y agoOk, url changed to that from http://blogs.discovermagazine.com/crux/2019/02/04/five-lessons-about-pressing-buttons/ http://blogs.discovermagazine.com/crux/2019/02/04/five-lesso.... Thanks!