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I wonder if part of this (the web part anyway) comes from a desire to monetize content paragraph-by-paragraph. With simple HTML scrolling (which browsers are re

I wonder if part of this (the web part anyway) comes from a desire to monetize content paragraph-by-paragraph. With simple HTML scrolling (which browsers are really good at) it's hard to report what content is actually being read. With JS-controlled pseudo-scrolling, that's easy but it makes for a lousy UX.

dredmorbius 7y ago
That tends to result in highly-paginated articles. In the worst cases, approaching paragraph-by-paragraph "slideshows" or pagination. An extreme anti-pattern.