I listened to the audio-book of Start Small, Stay Small and am a big fan of Rob's podcasts "Startups for the Rest of Us". They have great insight into launching

I listened to the audio-book of Start Small, Stay Small and am a big fan of Rob's podcasts "Startups for the Rest of Us". They have great insight into launching niche SAAS products, but not so much for startups looking for VC funding.