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The book homepage is also a good example of a conversion-driven design: http://www.startupbook.net/ http://www.startupbook.net/ I like how there are so many di
by erikstarck 16y ago
The book homepage is also a good example of a conversion-driven design: http://www.startupbook.net/ http://www.startupbook.net/
I like how there are so many different ways (formats) to buy, it's easy to buy and it's clear what the book is about. Clearly he is following his own advice.
- bricestacey 16y agoThere is probably a lot more room for improvement. Anyone wanting the sample before buying may be quickly turned off. It's a 60MB zip file because the audio is bundled in. This easily deters anyone on their iPhone/iPad.
- rwalling 16y agoThis is good feedback; thanks for bringing it up. I've just added an interim step that allows people to download the PDF and audio files separately (and I've added the size of each file to the page).
- Vivtek 16y agoNot just iPhone/iPad - my broadband's not so very fast when the kids are watching something on NetFlix, and it's dismaying to have that large a file to wait for. (I bought the book anyway - you should probably give Daniel a kickback, actually.)