I don't find it remotely hard to believe, and I don't think this is a good example. US consumers have more disposable income and are more aggressively advertise

I don't find it remotely hard to believe, and I don't think this is a good example. US consumers have more disposable income and are more aggressively advertised to than the rest of the world. Apple historically has done an amazing job of advertising their products as the top of the line, premium option. It's certainly the most expensive (usually). If Apple was based in Korea along with Samsung, I doubt they'd suffer much if any loss to their market share in America. Are you American? I suspect either you're not, or we live in very different parts of the country. I do believe that most Americans would say that they prefer American made over otherwise, but I don't believe more than a small subset actually stick to that when making purchasing decisions unless American made vs Non-American made is the only difference between two choices, which is rare. Edit: It's late and I'm tired so perhaps I'm missing something, but looking at this [1], I'm not really seeing any data to back up the statement that America "overwhelmingly favour[s] Apple compared to the rest of the world." UK, Canada, Norway, Ireland, Denmark are all at similar levels of iOS adoption compared to the US, and Japan is far higher. At a glance, I'd guess that iOS adoption is pretty correlated with a country's economy. The least popular places for iOS are Argentina, Brazil, Colombia, Egypt, India, Indonesia, Malaysia, Ukraine, South Africa. [1] https://deviceatlas.com/blog/android-v-ios-market-share https://deviceatlas.com/blog/android-v-ios-market-share