"At the end of the day, the price that you and I pay, whether it is for the print copy or digital, it is only a very small part of the revenue. The price paid f

"At the end of the day, the price that you and I pay, whether it is for the print copy or digital, it is only a very small part of the revenue. The price paid for the printed copy was by no means sustaining the newspaper business. It was advertisers all along. And they paid the price for the privilege of having as many eyeballs the newspaper could expose their ads to." Is it possible to keep a newspaper in business by purchasing subscriptions. Think about that the next time someone suggests subscribing to some popular newspaper to counter the effects of declining journalism.