Sure, but I think it's just one local optimum. The price is so high that few people will pay it, which means the price has to be high. But if the price was low

Sure, but I think it's just one local optimum. The price is so high that few people will pay it, which means the price has to be high. But if the price was low and paying was painless, far more people might pay and generate the same or better revenue.