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I would point to the graph here: https://baekdal.com/thoughts/what-killed-the-newspapers-google-or-facebook-or/ https://baekdal.com/thoughts/what-killed-the-new

I would point to the graph here: https://baekdal.com/thoughts/what-killed-the-newspapers-google-or-facebook-or/ https://baekdal.com/thoughts/what-killed-the-newspapers-goog... The increased income of Google (which is nearly all ads) matches the decreased income of the newspapers, so it doesn't seem like the ad spending actually decreased, it just moved away from the papers.

6gvONxR4sf7o 7y ago
Ugh. For an article whose point is "the sum of these lines does X," you'd really thing they'd graph the sum of those lines.
- perl4ever 7y ago
  I think there is a lot of inadvertent irony/lack of awareness in: "Google, Craigslist and others are (mostly) in the new high-intent advertising market. It's an entirely different type of market based on an entirely different type of moment. The reason newspapers are losing here is because you aren't even in this market to begin with." Not even in the market? Surely anyone who reads about the newspaper business has heard about the role of classifieds, and how they propped up newspapers until Craigslist came along?
  - jeegsy 7y ago
    I heard somewhere that the Craigslist guy first went to newspapers with his ideas and he was basically laughed out of the room
    - perl4ever 7y ago
      So, they didn't identify it as their market. But it clearly was, with hindsight.
dhruvrrp 7y ago
Which is completely in line with what that person said. Why spend $x on newspaper advertisements when you can spend them on Google and have much better targeting.