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People seem to act like the Model Y will just be an entirely additive thing to Tesla sales. How many Model 3's will be cannibalized by Tesla announcing a cheape
by xkjkls 7y ago
People seem to act like the Model Y will just be an entirely additive thing to Tesla sales. How many Model 3's will be cannibalized by Tesla announcing a cheaper crossover? The demand for each of their vehicles is very interrelated, as seen by what the Model 3 has done to S/X sales in every country it has entered.
What I see with the revenue decline, and if you look at sales patterns by the countries they have entered is a company whose number one vehicle, the Model 3, has peaked in demand. I don't see many levers for them to really increase that, and many of the company releases, like the Model Y, will only cannibalize more of that demand.
- AnthonyMouse 7y agoHaving the Model 3 take sales from Model S or X wasn't great because it costs less. The Model Y is priced above the Model 3. People buying it instead would only increase their revenue.
- xkjkls 7y agoYes, but how many Model 3s will they sell when they start selling Model Ys? If they're selling 300,000 Model 3s a year, I would expect that number to decrease when the Y is released.
- AnthonyMouse 7y agoSuppose they don't compete with each other at all, so they continue to sell 300,000 Model 3s and then sell 200,000 Model Ys. Suppose they do, so in that case they drop to 200,000 Model 3s but sell 300,000 Model Ys. Isn't the second case better for them, since they get more for the Model Y than the Model 3?