That's true, but I also feel like the "real-time" aspect is what made it so remarkable. Sure Amazon was useful when it just used standard mail for books, but it

That's true, but I also feel like the "real-time" aspect is what made it so remarkable. Sure Amazon was useful when it just used standard mail for books, but it really became addictive when 2-day prime shipping became available. Thinking about it though, I do think there's another big difference in that the stealing newspapers and reselling them isn't very profitable to potential criminals. Also, missing a paper delivery due to delivery error isn't the end of the world either. So it seems like for Newspapers to really make any use of this network, they'd have to stick to delivering stuff that didn't majorly change their format or value, preferably that they could print on-demand themselves. I guess the Sunday coupon print-outs could be considered an example of branching out a bit then?