Reminds me of the one snark that said "style" is because the journalists really want to be novelists but can't finish a full length one or get published so they

Reminds me of the one snark that said "style" is because the journalists really want to be novelists but can't finish a full length one or get published so they slip it into their day job. In all seriousness it seems like an attempt to fill a minimum word count without much research or math like say percentages of revenue by ads vs consumer sales over time.