Louis IV of France would make a minor change in every play Moliere wrote under his patronage and add himself as an author. Jobs probably does at least some pro

Louis IV of France would make a minor change in every play Moliere wrote under his patronage and add himself as an author. Jobs probably does at least some product development. However, having a single "auteur director" type heightens the image of Apple products as true masterworks, so Apple spends a lot of time focusing on Jobs' larger-than-life genius image.