The chicken is called advertising. It is of course a discipline in it's own right, which deserves to be done well. Bad advertising profits you nothing, like ba

The chicken is called advertising. It is of course a discipline in it's own right, which deserves to be done well. Bad advertising profits you nothing, like badly done anything else profits you zilch. The egg is of course the (main) activity that people are doing on your respective social network. Again, this has to be done well. People need a reason to stay. GooglePlus circles is something, you know, people ain't like that. Look at Gab.com and other successes based on Mastodon. They are very different, but most of them have the same reason for their success: people can post things there, that would get them banned on FB or Twitter. Look at Microblog.com, you have to pay. People like that, because it makes sure only serious people are on there, which means your connections tend to be more serious.