>>So our goal was to make an interactive doc that had the silly, sarcastic, collaged aesthetic of a vlogger video — and our central tech trick — using AI to tel

>>So our goal was to make an interactive doc that had the silly, sarcastic, collaged aesthetic of a vlogger video — and our central tech trick — using AI to tell you secrets about yourself — was designed to function like one of those viral BuzzFeed personality quizzes. It definitely hits some kind of addictive pattern. I felt the pull to "try it out". But I didn't. Just imagined what I'd learn from it if I shared my data (likely nothing), and that dampened my enthusiasm.