> The part that bothers me so much about this all is the sense of hopelessness it leaves. Why? Because 99.9% of people literally, actually, truly, genuinely Jus

> The part that bothers me so much about this all is the sense of hopelessness it leaves. Why? Because 99.9% of people literally, actually, truly, genuinely Just Don't Care. This doesn't bother me as much. It can be argued that the first step to the ineffectiveness of this analysis is our growing apathy towards its results as a society. I'm not saying the analysis itself will be wrong, I am saying its results will become less and less effective the more we ignore it akin to infomercials of the past. I know right now we all see what appears to be a seemingly obvious link from individual accuracy to susceptibility. Marketers sure count on that. But the latter will reduce over time as a peak of accuracy is neared as the effectiveness of targeting can't grow forever (and there will be value in marketing your company as one that doesn't track, albeit limited as a niche). I do know I can't make people care nor can I ask them to not give up their info for something they want. I think it is a bit foolish to presume people should care as though something actively harmful is happening to them when such harm is subjective compared to the benefits.