Actually, it's not that surprising. In that article, we learn that the founder of Demand "is also friends with cyclist (and Demand investor) Lance Armstrong, a

Actually, it's not that surprising. In that article, we learn that the founder of Demand "is also friends with cyclist (and Demand investor) Lance Armstrong, a fact that he mentions frequently. (“I’m supposed to go to France Wednesday with Lance, but I just can’t,” he confided, sighing. “It’s a lot of travel.”)."