Qwiki's value is no longer in its website because the overall Qwiki site is not too complex, but the value lies within its brand. Winning the TechCrunch award,

Qwiki's value is no longer in its website because the overall Qwiki site is not too complex, but the value lies within its brand. Winning the TechCrunch award, Qwiki is like TechCrunch/AOL's baby. they talk about it 24/7. Free publicity. 2ndly people know about Qwiki, it is now a person's first instinct when they see a Qwiki type of interactive website. Not everyone knows the site, but for those who does, interactive wiki is forever labeled as "Qwiki". That's something hackers cannot clone.